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Logo of the BBC
The BBC logo has been a brand identity for the corporation and its work since the 1960s in a variety of designs. Until the introduction of a logo in 1958, the corporation had relied on its coat of arms for official documentation and correspondence, although this crest rarely appeared onscreen. With the increased role of television for the BBC in the 1960s, particularly after the foundation of ITV, the corporation used its logo to increase viewer familiarity and to standardise their image and content. The logo has since been redesigned a number of times, most recently, in 1997, with the BBC blocks, a logo designed to work across media.〔Hayden Walker, (History of BBC corporate logos ), TV ARK. Retrieved 20 November 2010.〕 From 1958, for this television network, there are five different logos. The first logo of network is used from 1958 to 1963, the second logo is used from 1963 to 1971, the third logo is used from 1971 to 1988, the fourth logo is used from 1988 to 1997, and the fifth and current logo is in use from 1997.
==History==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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